Form embodies ideas. Dress is form embodying spirit : that is the base of Morfosis’ modus operandi.
The company name itself was chosen for the meaning of the word “morphosis”: relating to the idea of form as a synthesis and evolution of intuitions from instinct, sensations and established and re-elaborated facts.
The “vision” of the brand is also embodied in the logo, which is inspired by the Rorschach inkblots: metamorphosis, the common theme to all the collections, is an individual way to interpret a visual stimulus, but also to wear and contextualise a garment. The inclusion of floral elements adds a touch of femininity and distinction and above all refers to the preference given to natural raw materials.
The Morfosis woman believes in using her wardrobe as a form of personal expression and marks her place in the world through shapes and materials blending what is beautiful with cutting edge design and everyday life.
An hard work support this philosophy.
Alessandra and her team design and product a sophisticated complete pret-à-porter line marked by painstaking attention to details, exquisitely tailored garments and carefully crafted fine fabrics made entirely in Italian workshops, according to traditional sartorial methods.
Some key moments in Morfosis’s story include participation in the fourth edition of WHO’S ON NEXT in 2008, the respected new talent scouting competition for Italian-made prêt-à-porter and accessories, organised by VOGUE Italia and AltaRoma, where we reached the finals, as well as the label’s appearance in the Complesso di Santo Spirito in Sassia. The goal to reflect the high quality of the product has led Morfosis to perform its Collections in Rome, in its personal corner in the prestigious via del Babuino, and take part in Italian and International shows and exhibitions in Florence, Milan, Rome, Paris and Tokyo.